Why Feminists Are Fighting About Rihanna’s New Video

The internet is buzzing about the controversial video for Rihanna’s hit song “Bitch Better Have My Money” (BBHMM). The video has been viewed over 19 million times after just eight days online, and has boosted sales of the digital single, bringing the tally to 735,000 since its debut on March 26, 2015. The popularity of the video has even been credited with a spike in streaming of the single, which lifted the track to the number 15 spot on the Billboard Top 100 list during the second week of July.

But not all of the attention is praise. Some journalists and bloggers, who identify as feminists, have slammed the video for its theme of violence, especially that directed at a kidnapped woman who appears nude through much of the seven-minute long video.